[tmd]

Spirits point as ever is spot on - One of the keys to operating a small business is to think small - don't go for any kind of brand awareness advertising, leave that to Coke and MD's -you need to build awareness of you as the owner/ instructor and what your dojo offers on a personal level forget what Kyokushin is to you - think about what your target audience is looking for (even if it's wrong) use that to get them in and show them what you can do for them.