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Old 05-10-2006, 07:17 PM
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  #1  
New "Ichigeki Drink"
An interesting news:

A new sports drink, as a collaboration project between IKO-Matsui and Asahi (a beverage company in Japan), will be launched in Japan on 24th May. This new drink is said to be tailored for karatekas as it claims to boost "explosive power"(with Argine, BCAA and Carnitine) and "endurance" (with Maltodextrin). It is sold in 500ml bottles.


Faii Falimore, Shihan Filho and Sensei Feitosa at press conference.


Shihan Filho tries out the new "Ichigeki Drink".


Fabiano(?), Pichkunov and Nakahara.

Guess there will be a new tv commerical that goes with it. Will post it here as soon as it appears online.

OSU!
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『道端で靴を踏んだ 肩が触れたら 君たちが頭を下げればいいよ。頭を下げてケンカを売ってくる人はいない よ。もしケンカを売ってきたらのばしてしまえ。何のために空手をやっているんだ。』
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Old 05-10-2006, 07:23 PM
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  #2  
wow, talk about marketing! Sosai would be rolling in his grave
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Old 05-11-2006, 08:06 AM
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  #3  
thats great a new drink for karate kas that s really nice i hope it it gets all other nations and countries other than japan osu!!!!!!!
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Old 05-12-2006, 03:35 AM
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  #4  
Well I geuss it will be a good money making item. But Im sure its just like any other energy drink like redbull. Packed with Caffeine, sugar, ghurana herbs and carbs.
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Old 05-14-2006, 07:27 AM
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im happy that this will give income to our organization but ...i jus hope we don up set the late MAS OYAMAS
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Old 05-15-2006, 05:23 AM
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  #6  
Quote:
Originally Posted by Kyokushin555
Well I geuss it will be a good money making item. But Im sure its just like any other energy drink like redbull. Packed with Caffeine, sugar, ghurana herbs and carbs.
Marketing a sports or energy drink specifically for the martial arts is redundant. There are plenty of energy drinks, sports drinks that do what ichigeki does and is packaged for a multitude of sports. Martial artists are among the minority of athletes in America.

BTW Doesn't Asahi brew beer named "Tiger"? Or was it Osaka?
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Old 05-17-2006, 03:08 AM
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  #7  
Its a good way of making money as I said for the organization, which is good, but I just dont believe in taking energy drinks.
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Old 05-17-2006, 05:52 AM
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  #8  
cmon any martial arts in the world does market products dont you see bags or t-shirts with carate or kung fu or whatever its the same thing osu!!!!
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Old 05-18-2006, 06:17 AM
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  #9  
yah, but now they are making a martial arts "drink" that will enhance your performance, when all it is doing is waking you up, just a big misconception. To me anyway, no offence to others.
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Old 05-24-2006, 12:07 PM
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  #10  
http://www.asahiinryo.co.jp/ichigeki/

This is the "Ichigeki Drink" website, full of downloads, movies, games and stuff.
Have fun!

OSU!


Shihan Filho as a manga character.
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『君たちケンカを売ってきたら買え。それくらいの覇気がなければ空手を辞めてしまえ。』
『道端で靴を踏んだ 肩が触れたら 君たちが頭を下げればいいよ。頭を下げてケンカを売ってくる人はいない よ。もしケンカを売ってきたらのばしてしまえ。何のために空手をやっているんだ。』
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Old 05-24-2006, 01:47 PM
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  #11  
thnx man osu!!!!
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Old 06-10-2006, 01:46 PM
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  #12  
Haha, love it. Similiar to Calpico Water?
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Old 06-10-2006, 01:53 PM
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  #13  
Dear feels,
I guess Calpico is a lot thicker.
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『道端で靴を踏んだ 肩が触れたら 君たちが頭を下げればいいよ。頭を下げてケンカを売ってくる人はいない よ。もしケンカを売ってきたらのばしてしまえ。何のために空手をやっているんだ。』
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Old 06-22-2006, 05:42 PM
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  #14  
When I was training in Japan, we had a special drink to complement training...

it was called "beer"...drank it after workouts Friday and Saturday
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Old 06-23-2006, 08:14 AM
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  #15  
Groucho

We have a special Irish supplemetary drink - its called Guinness and after traing it soothes away all your aches and pains - until the next day
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Old 07-19-2006, 12:11 PM
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  #16  
To be honest, it hasn't gotten off to a great start...

Because it is made by Asahi, it has great distribution to most grocery and other stores that sell food stuffs, however the store close to my house already has it discounted quite a bit, because they are having a hard time moving it off the shelves...

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Old 07-19-2006, 12:40 PM
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  #17  
Japanese has a lot of competitions in drinks, don't they? There are so many kinds.
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Old 07-19-2006, 04:26 PM
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  #18  
Dear vapor,
They do not even have a CM for the drink! (in this aspect dekavita and super h2o are far better). You have the idea how important this drink really is in the mind of those who produce it.

OSU!
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『道端で靴を踏んだ 肩が触れたら 君たちが頭を下げればいいよ。頭を下げてケンカを売ってくる人はいない よ。もしケンカを売ってきたらのばしてしまえ。何のために空手をやっているんだ。』
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Old 07-20-2006, 02:09 AM
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  #19  
Quote:
Originally Posted by daisukey
Japanese has a lot of competitions in drinks, don't they? There are so many kinds.
You have no idea how quickly new products come on and off the shelves.
That is not only for drinks, but other food products too.

It is dissapointing when you find a snack or something that you like, and then a few weeks later is vanishes, and some other crazy thing is in its place!

Convenience stores are super competitive (and most consumers visit one at least once a day, if not more), and with the limited amount of shelf space, they move things on and off in a hurry, to impove sales!

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Old 07-20-2006, 02:12 AM
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Quote:
Originally Posted by kakatootoshi
Dear vapor,
They do not even have a CM for the drink! (in this aspect dekavita and super h2o are far better). You have the idea how important this drink really is in the mind of those who produce it.

OSU!
That is true....no real help from an advertising point of view.

Kyokushinkai has run a couple of late night tv specials recently, and the drink was promoted on the program---but again, that is not enough to get the word out.

We had a poster on the wall of our dojo, when it first came out---but that was about it...

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